In 2008 I was studying my A levels, and our final project for Textiles involved creating a shop. Although entirely imaginary, the shop needed a definite theme, aesthetic design, a target audience and then we were to design and make garments with which to stock it.
I chose ShnickShnack as the name for my eco-friendly shop filled with recycled and repurposed items.
My early attempts at a logo |
Schnick Schnack is a German expression. It has many meanings and uses, but my favourites are 'stuff and nonsense' or 'bric a brac'. These fit my recycled and salvaged products to a tee so the name stuck.
I made a range of truly random products including a blue PVC snakeskin corset from salvaged material and a fun pixie hat knitted from scraps of wool (long before I'd heard the term stashbusting). I also used men's neckties from charity shops to make different items, like a waistcoat and a washbag.
ShnickShnack won an award for being an innovative and environmentally responsible business idea. I used the prize money to turn my shop idea into reality and started selling at local craft fairs.
Newcastle is home to LePrevo leather, who sell leather scraps and offcuts by weight. I visited this local supplier regularly and began making hand-bound recycled leather books which I sold through an art gallery shop in the centre of Newcastle.
In may 2009 I opened my Etsy shop. I used the tagline 'rubbish reborn' and continued to work with entirely recycled materials.
Life got in the way, I planned a wedding, got married, enjoyed working on my house and did nothing with my shop. I never stopped knitting or making but it had been relegated to just a hobby, something I did on an evening to unwind.
In 2013 my brother asked if I would make him a Tweed bow tie. I ordered a scrap bundle of Tweed remnants and got to work. Right then, when I opened the parcel and saw the beautiful colours and satisfyingly rough woolly texture of the fabric it was love. Wool makes my heart skip in the way even the most attractive cotton print never could.
After that first bow tie I just kept making, using Tweed wherever I could. Suddenly my mismatched shop with one-off random items looked messy and disjointed. However since I was using exclusively repurposed Tweed scraps and remnants I felt the name ShnickShnack still fit. I signed up for a handful of craft fairs in November and December 2013 and the bow ties sold out!
I ordered my first ever business cards as a designer/maker. All of a sudden I was taking this seriously. I had a logo designed by Jaisle creative that I absolutely loved. Alyssa is a brilliant designer and her eye for capturing the perfect style for you is uncanny. She came up with three different initial designs and I honestly found it hard to choose.
It struck me one day that I hadn't used ShnickShnack anywhere on my business cards. Why? Now my shop had a definite style. I had a theme that still allowed me the freedom to create and design a range of products whilst remaining congruous; the name didn't feel so fitting any more. I wasn't selling recycled bric-a-brac any more. I had 'a collection'.
While passing on my details to someone interested in stocking my bow ties, I realised my business name had no relevance to my products and said nothing about what I did or made. I liked that my products had a masculine aesthetic and most of my customers were men. ShnickShnack started to feel cutesy.
So after much thought, I moved on and chose the name TweedFiend as my new moniker.
I'm looking forward to seeing where this new name takes me. I hope you'll join me for the journey, I have some exciting projects planned for 2015.
Newcastle is home to LePrevo leather, who sell leather scraps and offcuts by weight. I visited this local supplier regularly and began making hand-bound recycled leather books which I sold through an art gallery shop in the centre of Newcastle.
In may 2009 I opened my Etsy shop. I used the tagline 'rubbish reborn' and continued to work with entirely recycled materials.
My original Etsy banner |
In 2013 my brother asked if I would make him a Tweed bow tie. I ordered a scrap bundle of Tweed remnants and got to work. Right then, when I opened the parcel and saw the beautiful colours and satisfyingly rough woolly texture of the fabric it was love. Wool makes my heart skip in the way even the most attractive cotton print never could.
That first bundle of Tweed scraps |
I ordered my first ever business cards as a designer/maker. All of a sudden I was taking this seriously. I had a logo designed by Jaisle creative that I absolutely loved. Alyssa is a brilliant designer and her eye for capturing the perfect style for you is uncanny. She came up with three different initial designs and I honestly found it hard to choose.
The final design |
It struck me one day that I hadn't used ShnickShnack anywhere on my business cards. Why? Now my shop had a definite style. I had a theme that still allowed me the freedom to create and design a range of products whilst remaining congruous; the name didn't feel so fitting any more. I wasn't selling recycled bric-a-brac any more. I had 'a collection'.
While passing on my details to someone interested in stocking my bow ties, I realised my business name had no relevance to my products and said nothing about what I did or made. I liked that my products had a masculine aesthetic and most of my customers were men. ShnickShnack started to feel cutesy.
So after much thought, I moved on and chose the name TweedFiend as my new moniker.
I designed some new branding with a crisp clean aesthetic |
I renamed my website TweedFiend.com |
I'm looking forward to seeing where this new name takes me. I hope you'll join me for the journey, I have some exciting projects planned for 2015.